Internet advertising is the practice of using the Internet to send consumers marketing and promotional messages. It covers mobile advertising, social media marketing, web banner advertising, search engine marketing (SEM), email marketing, and other forms of display advertising. Internet advertising, like other forms of advertising, typically entails both a publisher and an advertiser, with the publisher integrating the adverts into its online content and the advertiser providing the ads that will appear on the publisher's content. Internet advertising is a rapidly growing segment of the advertising market and is expected to continue to grow in the coming years. In 2022, global internet advertising revenue is expected to reach $589.4 billion, up from $482.7 billion in 2021. This growth is being driven by a number of factors, including the increasing popularity of the internet, the growing number of online users, and the increasing sophistication of online advertising targeting tools...
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